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Highlighting the Beauty of the Four Seasons
Shopping
Lively Shopping Streets with Everything You Need
In addition to articles that make use of characteristic techniques such as traditional crafts, you can also buy modern clothing and electrical goods just as you can in Tokyo.

image Ichibancho-dori and Chuo-dori
image Ichibancho-dori and Chuo-dori / Sendai City

Sendai is the main city of the Tohoku region, so it is a major distribution center. Ichibancho-dori and Chuo-dori are Sendai's archetypal shopping streets. In addition to department stores, the arcades contain a wide range of shops from long established specialist Japanese teashops to boutiques selling the latest fashions.





image Sendai Tsuishu Lacquer Ware / Sendai-city

Sendai tsuishu is an improved method of a lacquer ware technique called tsuishu in which several tens of layers of lacquer are added.
Sendai Tsuishu Lacquer Ware


image Tamamushi Nuri / Sendai-city

Lacquer ware generally uses black and red with a transparency that brings out the wood grain, but in this technique, which is unique to Sendai, the color is like red wine with a pearly luster.
Tamamushi Nuri


image Sendai Tansu Chests / Sendai-city

The exquisite external appearance and detailed craftsmanship of kiziro lacquer tansu chests made from the wood of the zelkova tree with metal fittings hammered out of steel plates remain unchanged since the days of the samurai.
Sendai Tansu Chests


image Kokeshi

Kokeshi are produced in the mountainous regions of eastern Japan and are traditional wooden dolls. Their appeal is in their simplicity, and there are many kokeshi collectors. There are many differences between regions in the design of kokeshi, and there are several varieties in Miyagi Prefecture.
Kokeshi


image Shiogama Marine Products Wholesale Center / Shiogama-city

The center is open to the public, and you can buy fresh seafood there at wholesale prices. Even if you don't buy anything, it's fun just to look at all the strange varieties of fish.


image Sasakamaboko boiled fish paste / Matsushima-town or Shiogama-city

Sasakamaboko is a unique boiled fish paste made with ground white fish and is produced all along the Miyagi Prefectureal coast. It is a type of preserved food, but if you visit a place where they produce it, you can sample some that has just been freshly made.

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